One fateful day in 2021, I lost my mind and decided to juggle One School, a portfolio school for black creatives,
with my full-time day job. Zero regrets, lots of sleepless nights, hella dope work. 👇🏽
ASK: Come up with an OOH campaign that introduces America to the dosist range of CBD pens.
CHALLENGE: Leveraging the visual of the all-too-well-known search bar and our similarly shaped product, we’ll create eye-catching OOH having dosist solve some of the most commonly searched health issues.
In addition to general placements, we can strategically use this construct in locations we know our audience is going to need a pick-me-up. The DMV.
Coming off a cross country flight. Towering over the interstate in the flow of morning commute traffic, or plastered on the side of a subway during rush hour.
ASK: Come up with an innovative idea that helps the performing arts while the world gets back to normal.
CHALLENGE: In order to elevate smaller artists, we’ll create a new form of advertisment on popular streaming platforms that help smaller acts gain exposure as well as some extra revenue.
ASK: Create a powerful PR idea that can make the iconic Popeye’s Chicken Sandwich the center of media and conversations.
CHALLENGE: Surrounding Halloween we’ll start a punchy, attention-grrabbinig campaign, making our famous sandwiches accessible to all: chicken sandwich alchemy.
ASK: Design a Clarks Original Wallabee boot that is inspired by the city of New York.
CHALLENGE: In an era of modernization, gentrification, appropriation, and a plethora of other “tions," we created a Wallabee celebrating the history, heritage, and culture of Harlem.
ASK: Get casual drinkers to switch to Uncle Nearest by coming up with a film idea that shows them there’s more to Uncle Nearest than your average whiskey.
CHALLENGE: We created a :60s anthem celebrating Uncle Nearest for what it is: an unconventional combination of an unpretentious, award-winning whiskey brand.
ASK: Create an experience that promises community, creativity and connection with new Vans fans, either in-person or remotely.
CHALLENGE: We created Vans Exchange, an innovative experience that connects our global Vans audience, during the largest global event of the year.
ASK: Create an integrated campaign that convinces first-time entrepreneurs that Squarespace can help them succeed, even if they don’t have it all figured out yet.
CHALLENGE: We created the Step One campaign: A multi-platform integrated campaign designed to inspire our audience to pursue their interests, and transform their everyday ideas into a real business.
ASK: Come up with a moonshot launch idea for the soon-to-be-launched social media platform Somewhere Good.
CHALLENGE: Somewhere Good is a social media platform with the purpose of uniting communities through celebrating uniqueness. In order to launch the app with a bang, we built a true, everlasting monument to the community it’s determined to build.
