ADIDAS x DICK’S SPORTING GOODS: REFLECTIONS
In this campaign we set out to show how new adidas gear from Dick’s Sporting Goods can make anyone feel like a brand new person, unlocking a new level of confidence and an elevated version of themselves, ready to step into the new season. To capture that spirit, we leaned on adidas’ next generation of talent to — Anthony Edwards, Trinity Rodman and Jeremiah Smith: Young star athletes that resonate deeply with Gen Z and embody effortless swagger.