Everyday you see us, but just so you know, we see you too.
For NFL’s Inspire Change, we wanted to focus the shift from the players being treated as heroes on the field, and acknowledge that everyday community members are just as, if not more, heroic. So we partnered with players Dion Dawkins, Saquon Barkley, and Calais Campbell to highlight real changemakers in local communities on a national platform.
"You're not a bad person. You just need better internet."
For AT&T Fiber, we created a campaign centered around three unique, yet all-too-relatable scenarios where an innocent person is made to look like an absolute assh*le. Not because they really are, but because their cable internet fails them at the worst possible time.
Shot fully remote, right in the thick of everyone's favorite pandy (Miss Rona), we showed viewers the benefits of switching to the more reliable AT&T Fiber, during a time where internet connection was more important than ever.
Knowing that Playoff-viewing, NBA-loving cable internet users have become all too familiar with waiting for their videos to load, what if we leveraged that sad expectation of loading-wheel-ridden highlights? We partnered with Kevin Garnett to have his face unexpectedly break through the loading wheel and remind viewers that slow cable Internet is never a good look when it comes to the NBA and highlights.
For TikTok, we ran into a bit of a roadblock — they don’t use a loading wheel.
Our solution? Create an iteration using TikTok’s native loading dots, while still keeping the message and execution within the same campaign idea.
"Find the Things You Love with a Voice Command."
To hype up AT&T's new voice-powered product, AT&T TV, we leveraged the recognizable mouths of pop culture’s favorite celebrities, using the line “Find the Things You Love with a Voice Command”
Sample Display Ads
